February 3, AMD’s new CEO Luo Ruide (Rory Read) for the first buy electronics time a dialogue with Wall Street analysts, he told analysts, AMD will face the rapidly changing computer industry.Since 2010, this is the first analyst day, Luorui De said that AMD can use their chip technology to enter the fast-growing field of mobile computing and emerging markets, but AMD will be away from the smart phone market.
Luorui De said: “We will focus on customers and move … I am not saying that we will enter the smartphone market, this market is too crowded, the profit is too low … we will focus on customer mobility, thin laptop screen.”
AMD’s recent focus on selling more notebook chip.
In August last year, Luo Ruide the helm of AMD. At that time, AMD’s former CEO Dirk Meyer (Dirk Meyer) to leave, because AMD is no progress in the rapid growth of mobile devices such as smart phones and tablet. After a long search, the selection of the AMD Luo Ruide as CEO.
At an analysts’ conference Luorui De rhetoric is full of incentives of taste, and end when jumping from two feet tall on the podium. Luo Ruide think AMD are concerned about cloud computer, will focus on developing countries, entry-level PC and other equipment opportunities, such as China.
On the new 32-nanometer PC chip maker, AMD faces the process difficult Toshiba laptop screen. In November last year, Luo Ruide announced the layoff of 10 percent annual savings of $ 200 000 000 expenses.Luo Ruide this year, AMD will spare no effort to improve execution, it is more important than the evolution of new technologies.
In the field of PC processors, AMD has been behind Intel, it is facing new challenges, such as Qualcomm, these companies want to produce low-end PC processors with ARM architecture.
Although the PC as the cornerstone, but the AMD and Intel lost smart phones, tablet, and the ARM upper hand.AMD will shift the focus, no longer Chi Mei screenas concerned about competition with Intel, which show the influence of dual-chip giants in the field of science and technology is waning. Luorui De said: “We have been in such an unhealthy duopoly.”
Luorui De also talked about some changes on the market, including the rise of mobile devices, using ARM chips, which makes any one single enterprise are difficult to manipulate the market, access to the high price.
Luorui De said: “We will see that a single failure.” He did not directly named Intel Sony laptop screen.